The three significant accolades went to the all-new Mitsubishi XFORCE and Mitsubishi L200:
Mitsubishi Motors Middle East & Africa (MMMEA) is thrilled to announce that it has been honored with three prestigious accolades at the 2024 “Arab Car of the Year” (ARABCOTY).
The all-new Mitsubishi XFORCE/Outlander Sport was named “Best Compact SUV,” while the sixth-generation Mitsubishi L200 secured two ARABCOTY awards alone: “Best Mid-size Pickup” and “Best Regional Launch.”
Yoshiki Masuda, Global Product Marketer at Mitsubishi Motors Corporation; Walid Rashed, Vice President at Mitsubishi Motors Middle East & Africa; and Alen Bedrossian, Senior Sales and Marketing Manager at Mitsubishi Motors Middle East & Africa, received the prestigious awards during an award ceremony that took place on November 20th at the luxurious Chedi Katara Hotel & Resort in Doha, Qatar—a gala event featuring an audience of motoring journalists, industry insiders, and car dealers.
The Arab Car of the Year (ARABCOTY) awards are among the most sought-after accolades given in the automotive industry in the Middle East, highlighting the finest vehicles in design, performance, safety, and technology. Organized by Maqina Middle East, one of the region's leading automotive magazines, the ARABCOTY awards rely on rigorous testing and evaluation by a panel of world-class motoring journalists and car enthusiasts from diverse backgrounds and countries. This year’s ceremony recognized outstanding vehicles across 20 categories, celebrating the best cars in each segment.
Commenting on the triple win, Mr. Yoshiki Masuda said: “These awards are a testament to Mitsubishi Motors’ commitment to delivering exceptional products that meet the diverse needs of our customers across the Middle East and Africa. These accolades are a result of our focus on product and design excellence, combined with our customer-centric approach.”
At a gala event in Saudi Arabia earlier this year, the all-new sixth-generation L200 was introduced to the Middle East, with a robust and tough exterior design, advanced and comfortable interior, and impressive off-road prowess. The sixth-generation L200 was named “Best Light Truck” at the 2024 Saudi National Auto Awards, solidifying its position as a leader in the mid-size pickup segment and in the same ceremony as well, Mitsubishi L200 was awarded for the Best Car launch in 2024.
The all-new Mitsubishi XFORCE, also known as the Outlander Sport, was launched in the region a few weeks ago featuring a bold, elegant design, with a wide range of luxurious amenities.
Further underscoring the two vehicles’ achievements, both the all-new XFORCE/Outlander Sport and the L200 were the winners of the 2024 iF Design Award for Product Design.