Creative collaboration brings INFINITI’s cutting-edge products to life against a backdrop of futuristic cityscapes inspired by iconic cities in the GCC
INFINITI Middle East has partnered with visionary Dubai-based concept artist Fabio Araujo for a series of one-of-a-kind, digtal art pieces With this collaboration, Fabio will bring INFINITI’s cutting-edge products to life against a backdrop of stunning, futuristic cityscapes inspired by various cities in the GCC.
INFINITI's brand values of “Daring” and “Forward," have been at the core of their mission since inception, driving their pursuit of innovative designs, state-of-the-art technology, and bold performance. The GCC nations such as the United Arab Emirates, Saudi Arabia, Kuwait and Qatar have long been a beacon of advancement and progress, with this partnership exemplifying the perfect synergy between Fabio’s work and INFINTI’s brand ethos.
Commenting on the partnership, Zaher Ayat, Head of Marketing, CX & PR at INFINITI Middle East said, "We are thrilled to partner with Fabio Araujo and showcase the combination of INFINITI's vehicles with the futuristic cityscapes of the GCC. This collaboration embodies our brand's core values and reflects our commitment to exploring new horizons. Together, we aim to inspire and captivate audiences with a unique blend of technology, design, and artistic expression."
With over ten years of experience in the creative industry, specilising in concept and digital art, Brazilan designer Fabio Araujo consistently looks for new way to reimagine the world around him through his art. Now based in Dubai, Fabio has collaborated with a variety of companies across different industries in the region, most notably the Dubai Future Foundation, on his prediction of Dubai in the Future, titled "DXB 2075".
He expressed his excitement to work with INFINITI Middle East, stating, "Partnering with INFINITI has provided an extraordinary opportunity to merge digital art and technology with the intricaices of automotive design. Together, we have created a visual narrative that celebrates the innovative spirit of the GCC nations, while also highlighting the beauty of INFINITI's vehicles. I am honored to contribute to this collaboration and showcase the limitless possibilities that emerge when creativity and technology unite."
The artwork produced through this partnership will be prominently featured across various digital and social media platforms, inviting enthusiasts and admirers to embark on a visually captivating journey that blurs the lines between art and technology.
For more information on INFINITIMiddle East and this project, please visit https://www.infiniti-me.com/ .
For more information on Fabio Araujo’s work, please visit his official Instagram account here.