As part of its efforts to support lifelong education and development, and emphasising the commitment of JLR (Jaguar Land Rover) to the Middle East region and ensuring the highest standards of service and knowledge across the different markets, JLR Academy hosted the “Welcome to JLR” training course for the Middle East and North Africa region in Qatar, in partnership with Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in the State of Qatar.
Stemming from their joint responsibility to provide, enhance and transfer expertise and knowledge, this programme is a joint initiative to enhance the automotive sector, develop the capabilities of local and regional talents, focus on innovation and enhance participants’ knowledge of the latest developments in the automotive sector, in line with JLR’s Reimagine strategy that aims to deliver a sustainability-rich vision of modern luxury by design, and focus on JLR’s leadership in the fields of sustainability, electric vehicles and developing the latest technologies.
This course aims to onboard and align new employees with JLR's brand values, products and business practices, and showcases JLR’s commitment to excellence in the MENA region by investing in comprehensive training and development programmes. It also reflects both JLR and Alfardan Premiere Motors’ dedication to furthering the growth and expertise of JLR’s workforce, to realise the company’s vision of providing inspiring and thought‑provoking experiences for all of its staff, from apprentices through to the company’s leaders.
Abed Assalam Braidy, Training Academy Manager at Alfardan Automotive, said: “As the global leader in modern luxury, JLR always ensures that its employees and staff are well-trained and aligned with the brand’s values and its interpretaion of modern luxury on all levels. Hosting this course here in Qatar shows Alfardan Premier Motors embraces these same values, and cements its place as a key player in the automotive industry, further establishing our reputation for excellence in the region.
This training course will help JLR’s new employees from across the MENA region learn and develop further within JLR, and ultimately lead to an enhanced customer service and brand experience.”
The training course took place from the 16th to the 19th of September 2024 at Alfardan Automotive’s Training Academy, a state-of-the-art facility that reflects the company’s dedication to providing the highest levels of service for its customers.
The facility is the ideal setting for JLR Academy’s high-standard training course and reflects Alfardan Premiere Motors’ large investment in its staff by providing them with the highest levels of training. Hosting the “Welcome to JLR” training course reflects the strong relationship between JLR and Alfardan Premiere Motors, and the two parties’ shared commitment to providing their customers.