DBX premiere marks the opening of largest Aston Martin showroom in the Middle East
Alfardan Luxury Motors Co. is proud to announce its official partnership with Aston Martin. As the new authorized dealer for the British marque in the State of Qatar, Alfardan Luxury Motors has inaugurated a state-of-the-art showroom and aftersales facility.
The impressive showroom, located at Alfardan Towers in West Bay, stands to underline Alfardan Luxury Motors’ commitment to Aston Martin, and its dedication to offering the finest in retail concepts in Qatar.
Featuring the latest in technologies, the largest Aston Martin showroom in the Middle East is designed to present clients and prospects with an immersive brand experience; it is fully designed in line with global specifications to offer a well-rounded luxury journey from start to finish. Accommodating up to 12 vehicles, it comprises new and Timeless pre-owned car display areas, a dedicated handover space, a welcoming lounge and coffee bar, and a configuration zone where customers can create their own bespoke vehicles with the ultimate in specification options.
Alfardan Luxury Motors has also launched a dedicated Service Centre in keeping with its commitment to providing world-class services. Conveniently located in the Industrial Area, Street 2, the new facility has been developed to meet the brand Aston Martin’s stringent international guidelines and offer customers a seamless aftersales experience with highly trained experts and factory-approved diagnostic equipment, ensuring vehicles are maintained to the highest levels.
Omar Hussain Alfardan, President and CEO of Alfardan Group, said: “We are delighted to welcome Aston Martin to our portfolio of luxury automotive brands in the State of Qatar. Aston Martin is one of the most highly sought after sports car manufacturers in the world; considering this and our commitment to offering the highest level service to our customers, there is no doubt that this partnership will be met by sports car enthusiasts with great excitement. This new endeavor further contributes to our commitment to our country in achieving the ultimate vision for excellence and economic sustainability.”
“With an impressive portfolio of brands under its wings, we are looking forward to our partnership with Alfardan Group, and to leveraging its expertise in the industry to share our brand story and celebrated range of models with Qatari clients,” stated Dan Balmer, President - Aston Martin Lagonda UK, Middle East, Africa.
“It is an exciting moment for us to have opened the doors to our new Aston Martin showroom,” said Samer Bou Dargham, General Manager for Alfardan Luxury Motors. “We are proud to provide world-class sales and after sales facilities offering an unmatchable level of services that Aston Martin customers deserve. Our pursuit for customers’ trust and satisfaction is key to unlocking future-proof growth avenues and prosperity,” he added.
The showroom opening was marked by a showcase of Aston Martin’s entire line-up as well as the reveal of the highly anticipated DBX, the esteemed British marque’s first ever SUV. DBX signals a new era in Aston Martin’s goal to deliver exceptional performance, style and usability in a segment previously unexplored by the world-famous manufacturer. Bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance, DBX sets a bold new standard in this sector.
Powered by a new version of the characterful 4-litre, twin-turbocharged V8 engine, DBX features an impressive output of 550PS and 700NM of torque, carefully tuned to meet the specific needs of this model. The turbocharged V8 can also propel the DBX from 0 to 100 km/h in 4.5 seconds and on to a top speed of 291 km/h.
The brand’s full range of high-performance models join DBX; DB11 V8, V12 AMR & V8 Volante, DBS Superleggera Coupe & Volante, as well as the Vantage line with the Coupe, Roadster and limited manual AMR editions.
The first in the new generation of models, and taking the marque’s grand touring heritage to unprecedented heights, DB11 is the most powerful and efficient ‘DB’ production model in Aston Martin’s history. It is available as the flagship DB11 V12 AMR Coupe, V8 Coupe and open-topped V8 Volante.
DBS Superleggera sits at the pinnacle of the Aston Martin production range. Aggressive, yet beautiful, DBS is super lightweight, yet powerfully strong. A commanding presence, lavishly finished. With a 715 BHP, 900NM V12 powerplant, the DBS Superleggera Coupe and Volante offer the ultimate super GT experience.
Vantage is raw and instinctive, overwhelming the senses through its world-renowned design, agile performance and dedicated craftsmanship. Vantage AMR is a new breed of predator, 95kg lighter in weight, with a seven-speed manual transmission. The thrilling and newly launched convertible Vantage Roadster completes the range.