Alfardan Automobiles, the official importer of BMW Group vehicles for Qatar, has launched the all-new MINI Cooper 3-Door in Doha for the first time in the Middle East, setting a new benchmark in the compact car segment. This latest iteration of the beloved MINI marries the brand’s iconic design language with cutting-edge technology.
Adding to the event’s allure, a Classic MINI 3-Door was also prominently displayed, presenting a tangible link between the brand’s storied past and its innovative present. The showcase offered a unique opportunity to explore the significant milestones in the MINI brand’s development over the years, highlighting the design, technology and performance leaps that led to the latest model.
Under the hood, the MINI Cooper S 3-Door excels with a performance-enhanced 2-litre TwinPower turbo four-cylinder engine, delivering 204 horsepower. This power is mated to a finely tuned suspension and damping system designed for nimble handling, propelling the car from 0 to 100 km/h in just 6.6 seconds. Inside, the cockpit dazzles with high-quality equipment details, black-blue surfaces made of two-tone knitted material, and Vescin seats adorned with a perforated houndstooth pattern, blue accent stitching, and patterned fabric inserts.
The new MINI Cooper 3-Door sports a refreshed aesthetic that pays homage to its storied heritage while being futuristic at the same time. A standout new front grille, modernised lights, and a sleek OLED screen are just the beginning. The vehicle’s silhouette retains the unmistakeable MINI charm, with tight overhangs, a short bonnet, and a wheelbase that promises agility and stability in equal measure.
The innovation is evident in the MINI Cooper 3-Door future-oriented technologies. Connected Drive and the MINI App seamlessly integrate your digital life with the driving experience – letting you stay connected on the go or access real-time vehicle data – offering all the convenience and personalised connectivity.
With three trim levels — Classic, Favoured, and JCW — the new MINI Cooper 3-Door offers an extensive range of customisation options. Whether it’s body paint finishes, interior trims, or wheel sizes from 16 to 18 inches, every detail can be tailored to suit individual preferences.
The safety and comfort factors are enhanced by driver assistance systems such as the Safe Exit function, Active Cruise Control, and the standard Parking Assistant. The brand’s first full-fledged voice assistant simplifies the operation of the MINI Interaction Unit, which is the first round OLED display in the automotive industry with a refreshing user interface design.
The all-new MINI Cooper 3-Door is now available for viewing and test drives at Alfardan Automobiles showroom in Qatar.
MINI customers looking to cruise into their most memorable summer can book their vehicle or learn more by calling +97444208686 or visit the Alfardan Automobiles MINI showroom in West Bay, where dedicated specialists will be glad to assist them.