Audi Middle East 2019 sales have seen solid growth for key models during the first half of 2019 and especially for the new Audi Q8, the halo model of the Q Range. The Q8 has been the biggest seller for 2019 and represents 20% of the total volume. Other winning models include the A8 with a 36% increase on sales over the same period last year and especially in Saudi Arabia, the fastest growing country, which has achieved a 12% total sales growth in 2019.
The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV and has been eagerly in demand since its launch in the region during Q3 2018. Richly equipped, comprehensively connected and tough enough for off-road duty, it is a confident companion for business and leisure. This combination of luxury and performance has grown the total SUV sector for Audi Middle East by 16%. The Q range now represents more than 50% of the total sales volume for the Four Rings in the Middle East.
The “World Luxury Car 2018” winning Audi A8 is the flagship of the Audi range and the embodiment of “Vorsprung durch Technik”. This luxury class sedan, which is now available with both V8 and V6 engines, has shown a volume growth of 36% this year in the region and particularly in Saudi Arabia, which has 26% of the regional sales for this model.
Saudi Arabia has also shown a consistent growth for Audi with a year on year increase of 12%. The UAE continues to be the strongest market for the Four Rings in the Middle East with 35% of the total sales but KSA is in a robust second place with 21% of the regional volume. Qatar, Kuwait and Lebanon are the next three strongest markets in the region with an average of 11% each of the market share.
With the new Audi Q3, A6 45 TFSI, RS 5 Sportback and e-tron models scheduled to arrive, Audi Middle East anticipates a solid second half of the year.