The Volkswagen Used Car Dealer of the Year Award is organised by Volkswagen Middle East to acknowledge the commitment and hard work of its partners in the Middle East. It is also an opportunity to recognise them for their dedication and loyalty as well as for their continuous contribution to the growth of Volkswagen brand in the region.
Over the course of 12 months, Volkswagen dealers were evaluated against a set of Key Performance Indicators and a series of pre-qualifying criteria across all business areas; ensuring that they continuously offer the best experience and care to the brand’s customers in the Middle East.
Following a competitive and stimulating process, the official Volkswagen Dealership in Qatar was recognized as the 2018 ‘Used Car Dealer of the Year’ and stood out as a result of their commitment for reaching sales targets, attaining the best mystery shop score, the innovative use of their facilities, alongside the increasing performance of their digital channels.
Ahmed Shariefi, General Manager of Q-Auto Volkswagen, expressed during the award ceremony: “We are very delighted to have won this year’s “Used Car Dealer”. The team has over-achieved on their targets. This therefore comes as a great testament to the team’s abilities and how we have grown over the years to become a very strong and able business, with great ethos and passion for the brand. This win also demonstrates our commitment to our customers and ability to meet global standards set by Volkswagen Group for Used Cars.”
John Ure, Pre-Owned Vehicle Sales Manager at Volkswagen Middle East commented: “The knowledge, experience and professionalism that the team here showed during the year is the reason why they were able to win this title. Last year, the team came in as runners up, and it’s been fantastic to see their commitment over the last year to push themselves to achieve this award.”