Maserati, the world-renowned manufacturer of luxury automobiles, is a name brand synonymous with sophistication, racing performance and fine craftsmanship. Under the dealership of Alfardan Sports Motors, the Italian marque exhibited its well-known elegance at the 5th edition of the Qatar International Boat Show as the official car sponsor.
This is the first time that Maserati has partnered with Qatar’s elite maritime exhibition, which has witnessed an annual convergence of luxury yachts and boats from around the world. Alfardan Sports Motors was aiming to expose the brand’s unrivalled majesty and attention to detail, which made it a befitting choice of vehicle for an event of such opulence.
For this year’s edition, VVIP guests were transported in a dazzling fleet of 10 Maserati cars that served as designated vehicles during the five-day boat show. Guests were allowed to experience the exceptional style and performance of one of the world's most iconic automotive manufacturer]
In addition, Maserati displayed it’s first-ever SUV – the Levante, together with the latest generation of Quattroporte and the new generation Ghibli MY18 along the island’s marina walkway. Visitors were invited to explore the marquee’s cutting-edge design, Italian craftsmanship and innovation that set it a class apart, where they took an advantage of booking a test-drive for any model of their preference at the display.
Commenting on the partnership, Charly Dagher, General Manager of Maserati Qatar, Alfardan Sports Motors, said: “We are very proud that Maserati was chosen as the official car sponsor for the Qatar International Boat Show. This is one of the highly anticipated shows that attracted impressive motorboats, luxury yachts along with the region’s boat enthusiasts. The brand’s celebrated legacy has continuously made it a leading vehicle choice for some of the country’s prestigious events. We were always committed to enhance the Maserati brand experience during the course of the exhibition, where guests were invited to discover the true masterpiece of its Italian heritage and luxurious appeal.”
Under the auspices of H.E. the Prime Minister and Interior Minister, Sheikh Abdullah bin Nasser bin Khalifa Al Thani, the fifth edition of the Qatar International Boat Show (QIBS) took place from 13-17 March, 2018 at the Pearl-Qatar Island.